Australia’s aesthetic devices market is entering a period of rapid growth, with projections indicating the sector will reach AUD 358.16 million in 2025 and climb to approximately AUD 590.91 million by 2030. This represents a compound annual growth rate (CAGR) of 9.94% between 2025 and 2030, signalling a strong and sustained demand for innovative aesthetic technologies.
Key Market Stats (2025–2030)
| Metric | Figure |
|---|---|
| Market Size 2025 | AUD 358.16M |
| Market Size 2030 | AUD 590.91M |
| Growth Rate (CAGR) | 9.94% |
| Energy-Based Device Share (2024) | 57% of total revenue |
| Top Growth Drivers | Millennials, minimally invasive treatments, and medical tourism |
Market Growth Drivers
01
Energy-Based Devices Leading the Way
Energy-based technologies, including lasers and radiofrequency platforms, are driving the sector forward, commanding over 57% of total revenue in 2024. Their versatility and ability to deliver safe, effective treatments make them the cornerstone of modern aesthetic practices.
02
Millennials Driving Demand
The millennial demographic continues to reshape the market. With increasing disposable income and a shift toward preventative and minimally invasive procedures, this group is driving demand for treatments that are both efficient and natural-looking.
03
Rising Medical Tourism
Australia’s reputation for high-quality care, paired with competitive pricing and favourable exchange rates, is boosting medical tourism. Coastal hubs like Sydney, Melbourne, and the Gold Coast are becoming key destinations for patients seeking safe and advanced aesthetic treatments.
Implications for Clinics and Cutera
Innovation Remains Critical
With energy-based treatments dominating the market, platforms such as Secret™ by Cutera and AviClear® are well positioned to help clinics stay ahead of demand, particularly in areas like skin rejuvenation and acne management.
Model. Not actual patient.
Model. Not actual patient.
Strategic Positioning for Growth
Clinics that combine technology innovation with personalised patient experiences and education will capture market share. Building trust through safety and results will remain key differentiators.
Support and Education
As the market evolves, the role of device partners like Cutera is pivotal — offering training, marketing support, and evidence-based protocols to ensure practitioners maximise patient satisfaction and ROI.
Looking Ahead
With strong growth indicators and evolving patient preferences, the ANZ aesthetic devices market offers unprecedented opportunities. Clinics that embrace advanced technologies, leverage targeted education, and focus on outcomes will be best positioned to thrive in this competitive and rapidly expanding space.
References
- Australia Aesthetic Devices Market Report — Mordor Intelligence: Market estimated at AUD 358.16 million in 2025, growing to AUD 590.91 million by 2030, CAGR 9.94%, energy-based devices holding over 57% of revenue in 2024.
- Industry trends highlighting growth drivers: energy-based technologies, millennial demand for minimally invasive treatments, and increasing medical tourism within Australia and New Zealand.
