The aesthetic landscape is evolving rapidly – here are answers to 10 key questions on today’s trends, with actionable insights on how Cutera devices keep your practice ahead.
1
Q: What’s driving demand for non-invasive body treatments?
A: Patients want visible results without surgery or downtime. Cutera’s truSculpt (fat reduction) and truFlex (muscle sculpting) deliver measurable changes in just 1–2 sessions, making them top choices.
Tip: Bundle them for “Body Transformation” packages.
2
Q: How can clinics attract younger patients (Gen Z/millennials)?
A: Focus on preventative and Instagram-worthy treatments:
- Laser Genesis for “prejuvenation” glow
- AviClear for stress/hormonal acne
- enlighten for tattoo removal (demand ↑ 30% year over year)
Marketing Hack: Partner with micro-influencers for authentic before/afters.
3
Q: What’s the most requested skin concern in 2025?
A: Pigmentation (melasma, sun damage). excel V+’s dual wavelengths (532nm/1064nm) treat both superficial + deep pigment safely on all skin types.
Pro Protocol: Pair with tranexamic acid for faster clearance.
4
Q: Are at-home devices a threat to clinics?
A: No—patients still seek clinically proven results. Example:
- AviClear (permanent acne reduction) vs. topical gels
- truFlex (EMS muscle toning) vs. consumer gadgets
Educate: Host “Professional vs. At-Home” comparison nights.
5
Q: How can small clinics compete with chains?
A: Specialise + personalize. Use xeo+ (multi-platform) to offer diverse treatments (vascular, pigment, tightening) without excessive space or devices.
Data: Clinics using xeo+ see 35% higher retention.
6
Q: What’s the next big trend in acne treatment?
A: Long-term solutions vs. temporary fixes. AviClear’s 3-session protocol reduces sebum production permanently, with 83% clearance sustained at 1 year.
Position It: “Ditch the pills–target acne at its source.”
7
Q: How do we upsell existing clients?
A: Cross-train staff to identify complementary needs:
- excel V+ (redness) → Laser Genesis (texture)
- truSculpt: (fat) → truFlex (tone)
Script: “Many clients pair this with [treatment] for enhanced results.”
8
Q: What’s the ROI on energy-based devices?
A: 6–12 months for most Cutera devices. Example:
- AviClear: Pays for itself in ~150 treatments (avg. $600/session)
- truSculpt: Break even at ~75 sessions ($500/session)
Tip: Use EOFY sales for faster ROI.
9
Q: How can we reduce no-shows?
A: Automate reminders + offer incentives:
- Discount on next treatment after 3 completed sessions
- Free skincare sample for on-time arrivals
Cutera Support: Access our clinic growth toolkit for templates.
10
Q: What’s the future of aesthetics?
A: Prevention + tech integration. Think:
- AI skin analysis (paired with Excel V+)
- Personalized plans (e.g., AviClear + tailored skincare)
Stay Ready: Cutera’s R&D pipeline aligns with these shifts.
Key Takeaways
Prevention and speed
win patients.
Device combos
(e.g., excel V+ plus AviClear) maximise results.
Education
differentiates clinics from DIY trends.
Need Help?
Book a free practice audit with your Cutera PDM to tailor these insights to your clinic.
