In January 2026, Cutera took its message of performance, innovation and confidence to one of the world’s biggest sporting stages – the Australian Open. From sleeve visibility and global media exposure to a live VIP experience for one of our valued clinic partners, this campaign was more than a sponsorship. It was a defining brand moment.
Global Visibility,
Real Momentum
Cutera’s technologies featured courtside across three high-profile matches during Round 1, aligning with athletes whose poise, power and precision reflect the very spirit of our devices. With Laser Genesis, AviClear, Secret by Cutera and truFlex front and centre, our technology made a bold and confident statement.
This exposure was backed by national media coverage in Professional Beauty, Spa & Clinic and Aesthetic Medical Practitioner, reinforcing Cutera’s leadership across both the medical aesthetics and consumer beauty landscape.
A Champion Experience for Our Winner
One of the most rewarding moments of the campaign came from within our own community. Dr Peggy Chen, of Skin Expert Centre New Plymouth, was the lucky winner of our Australian Open competition. She attended the Men’s Final live at Rod Laver Arena, sharing the moment with Emma Sharp (Cutera ANZ) and the editor of Marie Claire, with exclusive access to meet some of the tournament’s top players.
Technologies That Back the Message
the first FDA-cleared device for the treatment of mild to severe acne using 1726 nm laser technology.
a portfolio of precision skin remodelling platforms including Secret RF, DUO and PRO
body sculpting powered by Multi-Directional Stimulation for strength and tone.
the gold standard for skin clarity, tone and radiance with no downtim
The campaign not only captured attention, but reinforced the results behind the message. Our featured technologies reflect different facets of confidence:
The Campaign May Be Over, But the Momentum Continues
The success of this campaign shows the power of brand storytelling when aligned with performance and purpose. As we move into the rest of 2026, this platform will continue to inform how we show up – for our clinics, our patients and our industry.
Thank you to everyone who made this campaign possible. Confidence took centre court, and this is just the beginning.
